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Today, the station airs Packers games when the team plays an AFC team at Lambeau Field, or on Thursday Night Football, or, starting in 2014, with the institution of 'cross-flex' rules, games that are moved from WLUK to WFRV.By 2001, WFRV would change its longtime Orion Broadcasting-era logo, used since the mid-1970s, for an earlier version of its current logo.Two years later, in April 1983, WFRV would affiliate with ABC for the second time (NBC would move to WLUK-TV, channel 11).Later in the 1980s, WFRV was sold to Midwest Radio and Television, owned by the Murphy and Mc Nally families, who also owned the WCCO stations in Minneapolis-St. The Murphys and Mc Nallys would announce a sale of Midwest to CBS in the summer of 1991; the sale was completed in early 1992.
On October 7, 1969, WFRV expanded into the Upper Peninsula of Michigan by signing on semi-satellite WJMN-TV in Escanaba.
On April 7, 2011, Nexstar Broadcasting Group announced it would acquire WFRV and WJMN-TV from Liberty Media.